Origen 628
Branding - Moodboard - Rendering
USER & PLACE
GENERATION PEOPLE "Y", BETWEEN 25 AND 37 YEARS. WITH AN APPROXIMATE ECONOMIC CAPACITY OF $5.000 MONTHLY.
YOUNG PEOPLE WITH A STABILITY THAT ALLOWS YOU TO INVEST IN YOUR LIKES AND HAVE A COMFORTABLE STATUS WHICH THEY HAVE ARRIVED BY MERITS
OWN
YOU LIKE TO KNOW DIFFERENT PEOPLE AND CULTURES BUT THEY ARE NOT COMMITTED.
THEY TRAVEL FREQUENTLY THEREFORE THEY HAVE A HIGH CULTURAL AND ECOLOGICAL LEVEL. LOVERS OF OUTDOOR ACTIVITIES AND EXTREME SPORTS.
PLACE IN WHICH NATURE WITH THE PEOPLE IS INTERLOCKED, THROUGH DIFFERENT INSTANCES.
THE SPACE IS MYSTERIOUS, INSTRUCTIVE AND CULTURAL ...
GENEVA TAKES ADVANTAGE OF THE IMAGINARY MINDS AND FLAVORS OF THE USER WHILE HE TRAVELS IT, TO GIVE THE MOMENT OF INSTALLING THIS IT COME TRUE IN HIS PALATE ENJOYING GOOD COMPANY IN A NATURAL AND AWAY FROM THE CITY.
IT IS A VISUAL AND DEGUSTATIVE MUSEUM.
THE USER TAKES THE ELEMENTS AND INGREDIENTS NEEDED FROM THE SHOP TO CONTINUE TO HAVE THIS EXPERIENCE AND SHARE IT IN ITS OWN HABITAT.
